SEO Authority Stack
Google Property Link Stack
A coordinated ecosystem of public Google properties—Maps, Docs, Sheets, Slides, Photos, Sites—all linking back to Cox Roofing to boost local search visibility and provide authoritative resources.
The Strategy
Each Google property contains original roofing content and links back to Cox Roofing's main domain. This creates a "stack" of authoritative, indexed pages that signal to Google that Cox Roofing is a trusted local expert in St. Louis roofing, insurance claims, and storm damage.
Why This Works
Authority Stacking
Backlinks from Google's own properties (Google.com domain authority = 100) boost your site's credibility with search engines.
Local Signals
Each property mentions St. Louis, service areas, local credentials (BBB, licenses), and links to coxroof.com, strengthening local SEO.
Customer Value
Users get free, authoritative guides, case studies, and resources across multiple platforms—improving trust and engagement.
Implementation Timeline
Google Sites + Google Docs (Week 1-2)
Setup site, publish 3 roofing guides with links back to main domain
Google Sheets + Slides (Week 3-4)
Create public pricing matrix, system comparison charts, case study decks
Google Photos + Drive (Week 5-6)
Create public albums, share resource folders with roofing specs
Ready to Build Authority?
Let's start with Google Sites and Docs. We can have the first 3 properties live and indexed within 2 weeks.
Schedule Strategy Call